What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.
We have to predict the customer's lifetime value and segment the customers based on their LTV so that we can provide this information to the marketing team for the campaign & CPA optimization.
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